Cruth Labs Ltd customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

What information we collect, use, and why

We collect or use the following personal information for dealing with queries, complaints or claims:

Names and contact details
Technical usage data: When you visit our website, our servers automatically record standard technical information in access logs. This includes your IP address, browser type, operating system, the pages you request, and the date and time of your visit.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification- You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure- You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing- You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing- You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability- You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent- When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

Legitimate interests -- we're collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- To respond to business enquiries and deliver consulting services. Email addresses and message content are necessary to provide accurate replies, establish working relationships, and fulfil contract discussions. This benefits clients by enabling timely communication while posing minimal privacy risk as we collect only essential contact details, do not use data for marketing, retain it only as long as needed for the enquiry, and never share it with third parties.
- To maintain website security and performance. We process server logs (including IP addresses) to identify technical errors, prevent malicious activity (such as DDoS attacks), and ensure the website is operating correctly. We also use this data in an anonymized, aggregate format to understand website traffic trends.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

Directly from you

We retain emails for up to 12 months, or longer if needed for ongoing business relationships. We retain server access logs for 12 months to allow for security auditing and debugging, after which they are automatically permanently deleted.

Data processors

Google Workspace

This data processor does the following activities for us: Email service provider

Amazon Web Services (AWS)

This data processor does the following activities for us: Hosting provider, CDN, and secure log storage

Others we share personal information with

Professional or legal advisors
Organisations we're legally obliged to share personal information with

Where necessary, our data processors will share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Google LLC

Category of recipient: Email service provider

Country the personal information is sent to: United States

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

Organisation name: Amazon Web Services, Inc.

Category of recipient: Website hosting provider

Country the personal information is sent to: United States

How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

The ICO's address:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint

Last updated: January 5th 2026